AMA Conference 2020

Resources tagged with planning



Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA … Read more

Managing change using an eight-step model

1. Managing change Once you have decided that you need to adopt a new digital strategy, digitally focused business model, or perhaps to engage your audiences in new ways, you are embarking on a process of change. It is important in this context to embrace change and to manage it. Managing change is not about … Read more

How do I develop a digital content strategy?

1. Introduction A digital content strategy is essential in order for your heritage organisation to find, create and share content for your digital platforms. This resource will take you through how to develop a content strategy that works for your organisation and includes some handy templates to get you started. When digital content is created … Read more

How to build a content plan from scratch

In the third of a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to build a content plan from scratch. Part of a series on effective communications.

Planning for social media during holiday seasons

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.