In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first ‘Unseen’ international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen – the first fair of its kind in the Netherlands – as a new cultural brand: a ‘photo fair with … Read more
Recording experiences through photographs and video and sharing them on both your organisation’s website and throughout social media channels can dramatically help build new and wider audiences. Since making photos and videos available online, Candoco – a dance company of disabled and non-disabled dancers – has been able to keep its digital platforms fresh and up … Read more
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate … Read more
This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners – the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the … Read more
Writing an effective press release is an important first step in building up your media relations and giving your story the best chance to be heard. The initial role of a press, or news, release is to provide reporters with the basics needed to develop a news story. This snapshot guide explains how to develop good relationships … Read more
Using photography effectively across marketing collateral can help convey important messages to your target audiences. This guide explains what to consider when using a photographer, or creating your own shots – such as lighting, atmosphere and varying the composition. The author suggests that using photos effectively will allow you to tell your organisation’s story, as … Read more
It’s often difficult to make your story stand out from the crowd. This useful guide explains what you should include on a press release to ensure it grabs the attention of the recipient. It includes a generic template you can use, along with two annotated examples of a press release and photo opportunity.
Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place – their website. It presents a series of learning points and explains how this has been achieved with limited budgets … Read more
This case study looks at the Royal Shakespeare Company’s experience of becoming the first UK theatre to have an on-site photographer create internal Google Street View images. As well as creating an online tour to introduce audiences to the venue’s inside spaces and restaurant this was embedded on their website, to enhance the theatres’ Google Places listing.
A basic guide from the Association of Photographers into good photographic practice.