1. Introduction Repurposing your heritage organisation’s articles and images is a great way to make your digital content work harder. This resource will provide tips to make your digital content last longer whilst ensuring it stays relevant and copyright compliant. Creating high quality digital content can be incredibly time consuming. We are all looking for … Read more
1. What is copyright? In the UK, copyright law is based primarily on the Copyright, Designs and Patents Act 1988 (CDPA) and subsequent revisions. Copyright is part of a group of ‘intellectual property rights’ which also includes trademarks, designs and patents, and confidential information. Related are moral rights and the database right. Copyright is an … Read more
In terms of copyright law as outlined in the Copyright, Designs and Patents Act 1988, using a work online is no different to reproducing a work within a book, magazine, on TV or any other product. Material shown online and/or without a copyright symbol “©” does not mean that it is ‘public domain’ and freely … Read more
Step-by-step guide Most material you want to use on social media and websites is protected by copyright such as images, artworks, text, music, or videos. It is very important to gain copyright permission when sharing content online to avoid infringement claims. Social media platforms such as Facebook, Twitter and YouTube stipulate you must have permission … Read more
1. Introduction Can I create additional revenue streams from my collection online? The impact of the COVID-19 pandemic has been incredibly difficult for heritage institutions. Organisations have had to juggle the dilemma of how to encourage access and engagement with their collections, while visitors have been reluctant or unable to come through the doors; and … Read more
Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, … Read more
Gift Aid is a simple way for your charity to increase the value of gifts of money received from UK taxpayers. This factsheet will help you grasp the basics of Gift Aid, how it works, what it’s worth to your organisation and why Gift Aid declarations are so important.
Purple Seven’s Vital Statistics box office analysis system is the starting point for this presentation to the AMA New Media Marketing Day, on creating the best email marketing campaigns. It covers such aspects as why use email, driving visits to your website, boosting email sign-up rates, best practice in design for an email, the use … Read more
These guidelines from the Ford Motor Company for its staff are an at-a-glance summary of how to behave in the social media world in an ethical and responsible way , observing lines between the company and private views, honesty, good manners, and times when they might have to refer upwards. Useful for any arts marketer, … Read more
A basic guide from the Association of Photographers into good photographic practice.