AMA Conference 2020

Resources tagged with permission



How do I reuse articles and images I’ve shared before?

1. Introduction Repurposing your heritage organisation’s articles and images is a great way to make your digital content work harder. This resource will provide tips to make your digital content last longer whilst ensuring it stays relevant and copyright compliant. Creating high quality digital content can be incredibly time consuming. We are all looking for … Read more

How do I find rights holders for content I want to share?

In terms of copyright law as outlined in the Copyright, Designs and Patents Act 1988, using a work online is no different to reproducing a work within a book, magazine, on TV or any other product. Material shown online and/or without a copyright symbol “©” does not mean that it is ‘public domain’ and freely … Read more

How can I create additional revenue streams from my collection online?

1. Introduction Can I create additional revenue streams from my collection online? The impact of the COVID-19 pandemic has been incredibly difficult for heritage institutions. Organisations have had to juggle the dilemma of how to encourage access and engagement with their collections, while visitors have been reluctant or unable to come through the doors; and … Read more

Ten top tips on how to grab your audience with email marketing

Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, … Read more

What is Gift Aid?

Gift Aid is a simple way for your charity to increase the value of gifts of money received from UK taxpayers. This factsheet will help you grasp the basics of Gift Aid, how it works, what it’s worth to your organisation and why Gift Aid declarations are so important.

How to design effective e-mail marketing campaigns

Purple Seven’s Vital Statistics box office analysis system is the starting point for this presentation to the AMA New Media Marketing Day, on creating the best email marketing campaigns. It covers such aspects as why use email, driving visits to your website, boosting email sign-up rates, best practice in design for an email, the use … Read more