AMA Conference 2020

Resources tagged with online fundraising



How can I create additional revenue streams from my collection online?

1. Introduction Can I create additional revenue streams from my collection online? The impact of the COVID-19 pandemic has been incredibly difficult for heritage institutions. Organisations have had to juggle the dilemma of how to encourage access and engagement with their collections, while visitors have been reluctant or unable to come through the doors; and … Read more

Telling your story effectively — the Case for Support

Storytelling is an essential part of all fundraising.  You need to tell people why your cause is important, what differentiates it from others and what you need funding for.  Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for … Read more

Digital skills for fundraising

Digital skills for fundraising have become even more important for all organisations. In this Digital Heritage Lab webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on in 2021. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and … Read more