On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.
1. Introduction The development of digital technologies has benefited the presentation of different aspects of our cultural heritage for many years. Computer-aided design (CAD), geographic information systems (GIS), digital photography, digitisation and 3D scanning, multimedia, virtual reality (VR), augmented reality (AR) and mixed reality (MR) applications have all enabled heritage organisations to understand, preserve and present … Read more
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is 38 minutes. Download transcript of English captions (Word file 40kb).
1. Introduction to audience development Reaching new audiences is often a key priority for organisations’ audience development. It involves ensuring that a wide range of people are aware of your organisation and what you do, and understanding them so you can connect and develop relationships with them. Developing new audiences is a way to ensure … Read more
1. Introduction The digital sphere offers endless possibilities for finding out information about those you interact with, so much so that being offered numerous choices and options can seem like a taunting place to be. Stats are everywhere – from Facebook reporting to the multi-faceted Google Analytics – all of which can be so useful … Read more
1. Introduction An online community — or web community, virtual community or internet community — is a group of people, united by something such as a common interest, purpose or values, who primarily communicate with each other in a virtual space using the internet. It involves community members having the opportunity to interact with each … Read more
1. Introduction The digital tools and platforms used for online events and activities have helped to break down barriers for visitors and audiences to engage with heritage organisations. Barriers such as geographic location, how easy it is to get into a space, or timing restrictions can be overcome through digital participation. Many historical spaces struggle … Read more
1. What is digital marketing? Let’s start with marketing as a term more broadly. The Chartered Institute of Marketing’s definition is: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The ‘profitably’ bit may not be the focus for all heritage organisations. However, the emphasis on understanding and meeting customer (i.e. audience) needs … Read more
1. Choosing the right channels and platforms A good way to start to think about your organisation’s use of digital channels and platforms is to start with what your aims are. Are you hoping to draw in new audiences, market a series of events, or fundraise? Having a sense of what you’d like to achieve … Read more
Creating a digital archive might sound like a daunting prospect. Maybe you jump to thoughts of the cost of necessary equipment, or perhaps you’re worried about who the archiving process will fall to. Either way, we hope to demystify the process of creating a digital archive. 1. What are the benefits of creating a … Read more