AMA Conference 2020

Resources tagged with objectives



Developing your digital strategy

1. Introduction Developing a digital strategy helps to provide a sense of direction.  It also creates clarity amongst your team and trustees about the kind of investments needed to stay in touch with a rapidly evolving online environment.  Without a clear strategy, you can find yourself in a situation where you are responding impulsively to … Read more

Using templates to create your digital strategy

1. Creating a digital strategy for your organisation There are many ways to write a digital strategy for your creative or cultural organisation. In this resource, our expert, Dr Amelia Knowlson, University of Leeds, outlines some of the options available to you. Available templates include the Arts Council England’s Digital Strategy and Plan which is … Read more

Deciding when to work with a digital strategist

1. What it means to be a digital expert A digital strategist is an expert individual or team that understands all the points of contact between your audience and your organisation where digital plays a part. In this resource, we explain how you can use your expertise, and when you might want to use a … Read more

Getting started with objectives and key results

Applying objectives and key results (OKRs) across your organisation can help your team reach its full potential. A practical guide by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022  

Sponsoring the arts: what’s in it for business?

Why has business sponsorship of the arts been so successful over the years? This factsheet outlines how the arts are able to meet one or more business objectives, including access to a target market, enhancing its image, staff development and creative problem-solving.

Matching your product to the market

Andrew McIntyre explores marketing in terms of what a visitor might want to experience and what an arts organisation or curator might want to offer. He proposes the use of a benefits matching model to focus marketing activities on the benefits sought by the visitor and the benefits offered by the arts organisation in order … Read more

Lucian Freud Portraits exhibition at the National Portrait Gallery 2012

After five years in the making, the National Portrait Gallery’s major exhibition of Lucian Freud Portraits took place in 2012. This major exhibition, which spanned Freud’s seventy year career, was the first to focus on his portraiture. Produced in close collaboration with the late artist, the exhibition concentrated on particular periods and groups of sitters, … Read more

Marketing a major exhibition: Pompeii at the British Museum

With unprecedented access to objects from Naples Museum and the sites of Pompeii and Herculaneum, the British Museum mounted a major exhibition – Life and death in Pompeii and Herculaneum – in March 2013.  Focusing on the daily lives of ordinary people in these areas, the exhibition aimed to highlight the strong resonances between life in the … Read more

Practical guide to evaluating audience engagement

Guidelines to help you evaluate audience engagement activities, whether you have previous experience or not. The methods are based on social and market research. This is a practical guide to embedding evaluation within your engagement activity. It gives a brief explanation of the theory then takes you through such aspects as SMART objectives, selecting Key … Read more