AMA Conference 2020

Resources tagged with new audiences



Using segmentation methods to understand your audience

1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more

Reaching new audiences: British Museum Manga

The British Museum held the largest exhibition of manga ever to take place outside of Japan. They used the exhibition to successfully reach new audiences and to support a perception shift for the museum. Ella Lewis-Collins, Senior Marketing Manager, British Museum and Sylvie Harding, Research Executive, Morris Hargreaves McIntyre take us through what they did.

Where do we go from here? #ADA

Anna Bennett, Marketing and Press Officer at the Orchestra of the Age of Enlightenment looks at how to reduce engagement barriers as part of her Fellowship at the Audience Diversity Academy 

Let’s get digital #ADA

The second blog by Jaysika Dennis (Communications and Marketing) at Inspire: Culture, Learning and Libraries as part of her Fellowship at the Audience Diversity Academy 

Welcoming families with baby steps #ADA

The first blog by Joy Corcec (Communications Officer) and Imogen Lloyd (Digital Marketing Officer)  at Culture Coventry as part of their Fellowship at the Audience Diversity Academy