Data-driven marketing strategies to engage tomorrow’s audience
These recipes for success give you all the ingredients you need to bring first-time audience members back again and again. A Spektrix resource created in collaboration with Indigo Ltd.
Resources tagged with new audiences
Report: Tomorrow’s Audience
If you’re interested in deepening your understanding of first-time attenders and ways to develop loyalty, this report guides you through the latest data and gives clear, actionable recommendations. Tomorrow’s Audience is an Indigo Share: Hot Topic.
Podcast: Bringing the Smithsonian to life through storytelling
Lizzie Peabody is the producer and host of the Smithsonian’s flagship podcast Sidedoor. Lizzie talks us through her approach to reaching new audiences wherever they are. One of a series of podcasts with museum people by For Arts Sake.
Using segmentation methods to understand your audience
1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more
Selecting the right platforms and channels for your organisation
1. Choosing the right channels and platforms A good way to start to think about your organisation’s use of digital channels and platforms is to start with what your aims are. Are you hoping to draw in new audiences, market a series of events, or fundraise? Having a sense of what you’d like to achieve … Read more
Reaching new audiences: British Museum Manga
The British Museum held the largest exhibition of manga ever to take place outside of Japan. They used the exhibition to successfully reach new audiences and to support a perception shift for the museum. Ella Lewis-Collins, Senior Marketing Manager, British Museum and Sylvie Harding, Research Executive, Morris Hargreaves McIntyre take us through what they did.
Engaging new audiences and building resilience during a pandemic
Arts Fundraising & Philanthropy Fellow and Back to Ours Producer Nesta Nelson takes a deep dive into how they’ve started engaging new and exiting audiences digitally throughout the Coronavirus pandemic.
Where do we go from here? #ADA
Anna Bennett, Marketing and Press Officer at the Orchestra of the Age of Enlightenment looks at how to reduce engagement barriers as part of her Fellowship at the Audience Diversity Academy
Different approaches to collecting data: String maps and bucket collections #ADA
The second blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy
Assume Less. Learn more. China Plate #ADA
The third blog from China Plate is from Sarah Isaacs (Administrator and Digital lead) as part of her Fellowship at the Audience Diversity Academy