AMA Conference 2020

Resources tagged with motivations



Motivations for low- to mid-level individual giving

There is great potential for small organisations to build income streams from their supporter base. This detailed report contains the findings from a research study on the motivations of individual donors in England (outside London) for giving to the arts at a low- to mid-level (from about £5/10 up to £1,000).

Insight-led: understanding motivations of attenders and potential attenders

How can we develop a deeper understanding of what motivates people to attend or take part in arts and cultural events? Mary Butlin showed AMA conference 2013 delegates how to implement a low-cost research programme to understand audience motivations and shared expertise from a variety of settings for organisations of all sizes.  Helen Jones from … Read more

Developing a visitor base and growing participation

What can be done to improve the capabilities of arts organisations to both develop a strong and sustained customer/visitor base and build participation in the arts? This report examines how organisations can understand the motivations of our audiences and customers, and develop skills to create and maintain a customer base. It also considers participation and … Read more

Seven ways to be more audience/visitor-focused

Gerri Morris audience demands that arts marketers need a better understanding of the needs, attitudes and motivations of existing and potential audiences and visitors. She introduces a diagnostic tool, ‘7 Pillars of Audience Focus’, that can also be used as a planning tool.

Putting passion and purpose on your life map

This article focusses on what it is that nurtures and nourishes us as individuals. The author argues that there are two things that often prevent us from achieving our goals – resistance (stopping ourselves from doing the things we want to do) and taking action (actually putting into practice the things that will get us closer to where … Read more

How understanding motivation can improve internal communication

Understanding what motivates colleagues can be a powerful way of improving internal communication. This article discusses the Language and Behaviour (LAB) profile tool, created by Rodger Bailey, and how it can be used to explore motivation. The tool works from the premise that each individual has their own perception of reality and assumes that people who … Read more

How to build staff commitment: a case study

Empowering and motivating staff is key to internal audience development and brand communication. The author of this article describes the challenges of building commitment amongst staff and highlights his points through a relevant and practical case study from Tyne and Wear Museums. He argues that organisations must ensure efficient communication occurs across all levels, that … Read more

Performing arts survey about motivation

A large scale survey of Toronto’s creative performing arts companies about motivations to attend and what helps them connect more deeply with the work they see on stage.