Webinar: Measuring Impact
Learn about how best to integrate monitoring and evaluation into your organisation in this webinar from Arts & Culture Finance by nesta.
Resources tagged with monitoring
The Libraries Taskforce: Evaluation workshops resource pack
In March 2019 The Audience Agency delivered a series of evaluation workshops for libraries, commissioned by the DCMS Libraries Taskforce and supported by Arts Council England. Four workshops were delivered across England; in the North West, North East, South West, and London / South East regions. This Resource Pack brings together the evaluation workshop slide … Read more
The challenges of attracting new attenders
Two case studies describe projects to attract new attenders. The first involving Northern Ballet Theatre and Leeds Grand Theatre highlights the importance of producing good quality data. The second project involving MacRobert Arts Centre, Stirling and Sunderland Empire describes their aim to attract young new attenders and concludes that monitoring and evaluation must be build … Read more
A guide to monitoring audience diversity
As cultural marketers it’s important to understand how representative our audience is. These guidelines offer meaningful and ethical ways to monitor the diversity of an audience – going beyond simply a ‘tick box’ exercise. You’ll find advice on planning, collecting information, representative sampling, and questionnaire design. It covers how to monitor ethnicity and disability, young … Read more
Let’s Get Real – How to evaluate online success
‘Let’s Get Real’ details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, … Read more
How Innovation Technology is changing business
This comprehensive report looks at the burgeoning Innovation Technologies (IvT) sector and how such systems as eScience, modelling, stimulation and visualisation technologies along with virtual and rapid prototyping are helping shape the face of innovation across all business models along with the impact of this on public institutions in relation to leadership and business strategies … Read more
Data intelligence driven marketing
Ulster Orchestra tested whether the benefits of a season brochure outweighed its costs. Working with Indigo, the orchestra segmented their data, based largely on frequency, but also looking at artform crossovers. They found that few audience members crossed over artform and this suggested that a more targeted approach to communication – offering people the sort of work … Read more
Find practical guidelines, tools and techniques for evaluating public engagement activities
This guide is for researchers, arts marketers, audience development and community engagement staff seeking to engage general audiences, to evaluate public engagement activities. After explaining what monitoring and evaluation are, it takes you step-by-step through the decisions and actions needed to build a robust evaluation strategy, and gives tools and templates on questions, and hints … Read more
How to analyse survey responses
This helpful guide explains how you can analyse and interpret the results of your visitor surveys. You’ll find advice on using different computer packages, how to clean and code data, methods to evaluate your data and how to report on your findings. Part 3 sets out some principles for analysing the survey and making sense of … Read more
How to market touring arts events more effectively
This comprehensive guide to market touring arts events includes chapters on setting up a tour, campaign planning, communicating with audiences and monitoring and evaluation. The guide features case studies, top tips and comments from over 60 practitioners and is based on research responses from over 40 companies and 50 venues. As well as being an … Read more