1. Introduction Throughout the Covid-19 pandemic, many museums, galleries, cultural venues and sites had to explore ways of maintaining audience engagement online whilst physically closed to visitors. While this may have created a richness of visual media, generating income through means other than site visits, ticket sales and shop revenue can still prove difficult. The … Read more
This introduction to asset management explains what an asset is — tangible and intangible — how to identify your assets and what value and income you can derive from assets. It considers the potential gains — turnover, profit and audiences — in working your assets to their full capacity.
Discover how Chickenshed leveraged its expertise in order to diversify its income and maximise the commercial benefit of its existing assets with the launch of its Corporate Training programme.
Penny Nagle shares some case study examples plus tips and tools to help you identify and monetise your digital assets and IP.