The self-service venue: Five opportunities for cultural venues
Findings following research by Indigo into audience attitudes towards the use of self-service technology in cultural venues. Sponsored by Point One.
Resources tagged with mobile
Optimizing the online experience
An abstract from a Spektrix Insights report that focuses on optimizing the online experience. Spektrix is a Pioneer Sponsor of A New Adventure, AMA Conference 2022.
Increasing audience efficiencies and exceeding expectations
How Komedia Bath are increasing efficiencies and enhancing customer experience through mobile scanning, e-ticketing, and the Ticketsolve Check-In App. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA Conference 2022
Video: How do I create great video content using my mobile phone?
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is five minutes long. Download transcript of English captions (Word file 23kb).
AMA Digital Marketing Day 2018: Christian Payne
One of three short screencasts made for AMA’s Digital Marketing Day 2018.
Spektrix Insights Report 2019: Executive Summary
The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019
Cuseum: Results from Augmented Reality Museum Visitor Impact Study
To measure the public’s interest in new ways to access content at museums, Cuseum conducted an on-site survey. The objective of the study was to evaluate the impact that new forms of mobile technology, such as augmented reality, have on the visitor’s experience.
Making Digital Work: Mobile
Explore key principles to making mobile work in this collection of articles, which share learning from the Digital R&D Fund for the Arts.
Understanding mobile and tablet use of your website
This guide was commissioned by The Audience Agency from Culture24 as part of Audience Finder. Learn how to gather evidence about device-specific user behaviour on your website, when you need to do something about it and what you should be considering.
The impact of digital devices on video advertising
In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, considers the different roles that digital devices (mobile, tablet, laptop) can play in our lives based on how we use them and the implications for digital marketing activity. It makes reference to a recent study published in the Journal of Advertising Research that explored the effectiveness … Read more