Practical Takeaways: Building a brand that belongs to your audience
Debbie Spence, a Director at Morris Hargreaves McIntyre walks us through a range of practical takeaways to navigate building a brand that belongs to our audience.
Resources tagged with mission
Successfully engage with international audiences
1. The benefits of extending the reach of your heritage organisation There are a number of benefits to extending the reach of your organisation and engaging different audiences. These can include: Financial benefits (e.g. increased fundraising opportunities and ticket sales) Encouragement of knowledge exchange (e.g. exploring wider international approaches and innovative ways of doing things) … Read more
Deciding when to work with a digital strategist
1. What it means to be a digital expert A digital strategist is an expert individual or team that understands all the points of contact between your audience and your organisation where digital plays a part. In this resource, we explain how you can use your expertise, and when you might want to use a … Read more
Farnham Maltings Case Study: focus on community
How Farnham Maltings put the community at the heart of everything they do from fundraising campaigns to building an organisational mission. A case study by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022
Creative Resilience Canvas – an introduction and template
Mark Robinson, Thinking Practice, takes a fresh look at creative resilience and shares his thinking on the capacity of organisations and communities of people to be productive, valued and true to self-determined core purpose and identity.
Nina Simon: The art of relevance
This free read online edition of Nina Simon‘s The Art of Relevance explores how mission-driven organisations can matter more to more people.
Arts Survival Training: An AMA Podcast. Episode 1 – Mission, Vision and Values
Arts Survival Training is a podcast from the Arts Marketing Association about creating stronger, more resilient arts organisations. In each episode, you’ll hear UK arts professionals weigh in on the skills and mindsets our field needs in order to survive in the face of social, political, and environmental challenges. Arts Survival Training is hosted, edited, and produced … Read more
Business planning during a time of change
Jo Towler, Executive Director of Candoco Dance Company, spoke to AMA editor, Jacqueline Haxton, about how Creative United’s Prosper advisor Marina Norris helped Candoco develop its Business Plan during a time of organisational change.
Quick guide: vision & mission
A quick and simple toolkit to help you develop powerful vision and mission statements for your organisation. Based on training designed by Mel Larsen for the AMA’s Small Scale Development Programme.
What is your core purpose?
In this article, which was originally published in Arts Professional, Michelle Wright from Cause4 asks the question: are vision, mission and values at the heart of good cultural fundraising? Michelle explains why arts organisations need to be clear about their fundamental purpose; that vision, mission and purpose states the organisation’s essence, character and direction.