AMA Conference 2020

Resources tagged with media



20 Quick Fixes (training video)

Are you responsible for getting your organisation noticed by the outside world but have a million other things to do? This training video will give you 20 top tips to help you make your life more manageable by focusing on the marketing and communication tools that work.

A guide to getting free publicity

This toolkit from Arts Tasmania offers advice on how to gain free publicity.  This practical resource gives many useful tips including how to prepare a media release and how to deal with media enquiries (including being interviewed by the media).  Handy examples of media releases are also included.  This easy to follow guide has been … Read more

Using innovation to develop library as a ‘concept’ media centre

At DOK, Holland’s ‘Library Concept Center’ in Delft, exploring new innovation is at the core of what they do. In this article Doklab founder and director Erik Boekesteijn introduces the DOK library and the innovative work at Doklab. DOK can best be described as a media center that combines three unique collections: music and film, literature, and art; and is … Read more

Media snacking and conversations with young people

Media snacking is a term to explain how we consume the current media menu which is now served and available in totally different ways and on/through a variety of technological platforms/avenues. Sara Marsh caught up with DK of mediasnackers to find out more …

Using video online

In the UK theatre world, the National Theatre has quietly led the way with its online video strategy. In 2007, Neill Torbit wrote this piece for JAM; the arts marketing journal, about his experiences of working with Sarah Hunt, marketing manager at the National Theatre on their promotional online videos.

Making media connections at the Celtic Connections festival

From humble beginnings the Celtic Connections festival has grown from a single-venue event to a network of performances by an impressive array of international and local artists. The fundamental aim of the festival is to build connections, networks and relationships through traditional music and culture. This ethos of connecting networks is also reflected in the management of the event.

Introducing Facebook hashtags

So, Facebook has launched #facebook.  So what?  This short article from MediaCom Edinburgh considers the difference between the Twitter hashtag and the Facebook hashtag.  How will Facebook’s complex privacy settings affect the success of the Facebook hashtag?  Read what one of the UK’s leading media planning and buying agencies has to say about it.

Balancing long and short term marketing planning

This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.