Eloïse Malone and Rich Halliday from Effervescent discuss how co-production can be used to communicate more effectively with your audiences and to have a positive impact on society.
Resources tagged with marketing strategy
1. What is digital marketing? Let’s start with marketing as a term more broadly. The Chartered Institute of Marketing’s definition is: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The ‘profitably’ bit may not be the focus for all heritage organisations. However, the emphasis on understanding and meeting customer (i.e. audience) needs … Read more
An audience development plan is more than just an expression of how we do it. It is a forward-looking statement of intent and key to delivering public purpose, to staying relevant and resilient. An updated guide by The Audience Agency.
Follow the journey of Shakespeare’s Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.
Stacey McIntosh has worked with the team at Sage to design an infographic tool for developing a business model canvas.
NEMO is a Science Centre in Amsterdam, and one of the Netherlands leading attractions. NEMO wanted to reassess its organisational priorities and worked with arts consultancy Wonderbird to establish NEMO 3.0, the vision of NEMO in the future, and to set a marketing strategy that can support that vision.
In this guide, Sarah Chambers provides 10 key points to help steel your nerves, get you better prepared and generally ensure a more successful presentation.
A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.
Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.
Plan the overall evaluation of your marketing strategy with this practical worksheet for use with the Thinking BIG! resource.