This is a straightforward, introductory guide for museum staff on how to promote your museum to families. Developed by Kids in Museums it covers all the basics with plenty of jump offs to further resources to find out more.
This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.
An introductory step by step guideline on the marketing research planning process, aimed at those working in arts organisations who have little experience of conducting market research.
A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.
A guide to marketing planning with a focus on relationship marketing rather than marketing for ‘quick wins’.
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.
A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.