Resources tagged with Marketing Plan

Marketing your museum to families

This is a straightforward, introductory guide for museum staff on how to promote your museum to families. Developed by Kids in Museums it covers all the basics with plenty of jump offs to further resources to find out more.

Marketing Campaign Plan template

Marketing Campaign Plan template This Marketing Campaign Plan template has been kindly shared by an AMA member and provides a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan. It is a sample plan and aims to help you develop your own marketing campaign plan. This ... Read more

Balancing long and short term marketing planning

This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.

How to develop a research plan

An introductory step by step guideline on the marketing research planning process, aimed at those working in arts organisations who have little experience of conducting market research. 

Marketing planning

A guide to marketing planning with a focus on relationship marketing rather than marketing for ‘quick wins’.