AMA Conference 2015 Marketing Essentials Collection
This conference collection brings together practical tips and advice on reaching different target groups, having productive conversations with your audience and more.
Resources tagged with market research
A Practical Guide to Sampling
It’s usually not cost-effective or practical to collect and examine all the data available. It is often necessary to draw a sample of information from the whole population to enable the detailed examination required to take place. Sampling provides a means of gaining information about the population without the need to examine the population in … Read more
Using data analysis and market research to solve a marketing challenge
US-based arts marketing blogger Chad Bauman reminds us that a combination of market research and data analysis prevent us from having to guess at our marketing strategies.
Insight-led: understanding motivations of attenders and potential attenders
How can we develop a deeper understanding of what motivates people to attend or take part in arts and cultural events? Mary Butlin showed AMA conference 2013 delegates how to implement a low-cost research programme to understand audience motivations and shared expertise from a variety of settings for organisations of all sizes. Helen Jones from … Read more
A culture of research ~ bringing research into your day-to-day practice
Katie Anderson, Marketing Director at Warwick Arts Centre gave AMA conference 2013 delegates an outline of what they’ve been doing about bringing research into the day-to-day operation at Warwick Arts Centre over the last couple of years.
Creating engaging brand experiences with emotion-based visitor research
This article was first published on Research Access. It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’. The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at … Read more
Challenging the single approach to qualitative research
Tash Walker, Partner and Co-Founder of research agency The Mix, argues in her article A bad case of research myopia that single approach research methodologies are not always the way to go. So, if you’re planning on investing in some primary research, particularly qualitative research, have a read. It might just make you stop and think … Read more
Big data: what it means for qualitative researchers
Keep up to speed with current industry debate on big data and research with this article by Colin Strong, Managing Director, GfK NOP Business & Technology. This article was first published by In Brief, the magazine of the Association of Qualitative Research.
Getting the best out of qualitative research
An essential guide to getting the best out of qualitative research – an alternative approach to the commissioning process.
DIY evaluation and research
Helpful advice, resources and pointers for those who a) haven’t got budget to buy in research or evaluation support, b) haven’t any in-house experts or c) haven’t a clue where to start!