The Arts Marketing Association’s Together We Act initiative has gathered insights from arts and heritage marketers across the UK, revealing how the sector is navigating three critical challenges: communicating in polarised times, adopting AI responsibly, and generating income under financial pressure. This research overview outlines the key findings.
Diverse-C-Tea is a warm, candid and often inspiring podcast that explores the many flavours of leadership over a comforting cup of tea. An Arts Marketing Association podcast with our host Keisha Thompson and invited leaders from across the UK.
Louise Emerson, the Director of Take the Current Ltd, looks at the challenges of taking up a leadership role. A useful guide that pinpoints three key aspects that can help you to achieve what you want to achieve and manage the organisational expectations.
In the final article of a series of three Elliot Mark, Senior Copywriter at Ecommerce Platforms, gives us a wealth of tips to help spark creativity and innovation in your remote team.
US marketing consultant, Trevor O’Donnell, argues that too often in the arts we fail to distinguish between ‘brands’ and ‘brand management tools’. Trevor is a straight talking marketing consultant who has developed marketing/sales strategies for many arts organisations including Disney, Disney Theatrical Productions, Cameron Mackintosh, Cirque du Soleil and the Music Center of Los Angeles.
This guide explores how an organisation can translate their brand into employee behaviour. It answers two key questions: how does an organisation keep their brand promise and how can it develop an employer brand.
In this guide, Sarah Chambers provides 10 key points to help steel your nerves, get you better prepared and generally ensure a more successful presentation.
This report looks at what strategic alliances could be developed between organisations to achieve back-office cost efficiencies, and how these could be extended front-of-house to include more collaborative business models. It considers approaches to new kinds of artistic collaboration, establishing better connections to culturally diverse communities and organisations, and the development of imaginative federated fundraising … Read more
If you’re reviewing your approach to pricing then this article may prove useful. You’ll find an expert introduction to pricing theory, including the influences on pricing, how to understand value and the variables you can use to differentiate prices. There’s also a practical case study from City of Birmingham Symphony Orchestra (CBSO) which discusses the changes they … Read more
This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country. With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.