The Diverse-C-Tea Podcast
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Resources tagged with management
Leadership: Be Curious
Louise Emerson, the Director of Take the Current Ltd, looks at the challenges of taking up a leadership role. A useful guide that pinpoints three key aspects that can help you to achieve what you want to achieve and manage the organisational expectations.
How to spark creative innovation in your remote team
In the final article of a series of three Elliot Mark, Senior Copywriter at Ecommerce Platforms, gives us a wealth of tips to help spark creativity and innovation in your remote team.
Distinguishing between brands and brand management tools
US marketing consultant, Trevor O’Donnell, argues that too often in the arts we fail to distinguish between ‘brands’ and ‘brand management tools’. Trevor is a straight talking marketing consultant who has developed marketing/sales strategies for many arts organisations including Disney, Disney Theatrical Productions, Cameron Mackintosh, Cirque du Soleil and the Music Center of Los Angeles.
A guide to creating great brands from the inside out
This guide explores how an organisation can translate their brand into employee behaviour. It answers two key questions: how does an organisation keep their brand promise and how can it develop an employer brand.
Presenting your marketing strategy to the Board
In this guide, Sarah Chambers provides 10 key points to help steel your nerves, get you better prepared and generally ensure a more successful presentation.
Models for institutional co-operation
This report looks at what strategic alliances could be developed between organisations to achieve back-office cost efficiencies, and how these could be extended front-of-house to include more collaborative business models. It considers approaches to new kinds of artistic collaboration, establishing better connections to culturally diverse communities and organisations, and the development of imaginative federated fundraising … Read more
Using pricing to optimise income and access
If you’re reviewing your approach to pricing then this article may prove useful. You’ll find an expert introduction to pricing theory, including the influences on pricing, how to understand value and the variables you can use to differentiate prices. There’s also a practical case study from City of Birmingham Symphony Orchestra (CBSO) which discusses the changes they … Read more
How and why businesses in and around Manchester are using Twitter
This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country. With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.
Creating life-long relationships with museum visitors
An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can … Read more