Resources tagged with management



Leadership: Be Curious

Louise Emerson, the Director of Take the Current Ltd, looks at the challenges of taking up a leadership role. A useful guide that pinpoints three key aspects that can help you to achieve what you want to achieve and manage the organisational expectations.

Distinguishing between brands and brand management tools

US marketing consultant, Trevor O’Donnell, argues that too often in the arts we fail to distinguish between ‘brands’ and ‘brand management tools’.  Trevor is a straight talking marketing consultant who has developed marketing/sales strategies for many arts organisations including Disney, Disney Theatrical Productions, Cameron Mackintosh, Cirque du Soleil and the Music Center of Los Angeles.

Models for institutional co-operation

This report looks at what strategic alliances could be developed between organisations to achieve back-office cost efficiencies, and how these could be extended front-of-house to include more collaborative business models. It considers approaches to new kinds of artistic collaboration, establishing better connections to culturally diverse communities and organisations, and the development of imaginative federated fundraising … Read more

Using pricing to optimise income and access

If you’re reviewing your approach to pricing then this article may prove useful. You’ll find an expert introduction to pricing theory, including the influences on pricing, how to understand value and the variables you can use to differentiate prices. There’s also a practical case study from City of Birmingham Symphony Orchestra (CBSO) which discusses the changes they … Read more

How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.

Creating life-long relationships with museum visitors

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can … Read more