AMA Conference 2020

Resources tagged with major donors



Wooing the young billionaires

With arts philanthropy static in the UK and declining in the US, what needs to be done to persuade the next generation of mega-rich donors to support culture? Michelle Wright, CEO of Cause4 and Programme Director of the Arts Fundraising & Philanthropy Programme. examines the challenges ahead.

Case for Support (training video)

Laura Greenfield explains the fundraising term ‘case for support’ and why this document is important to your development activities. She provides a step-by-step guide to creating your organisation’s case for support and how to tailor it to meet the needs of your different donors.

From arts to cause-led fundraising

NSPCC Fundraising Manager Rebecca Taylor reflects on her time in arts and cause-led charities and shares her recommendations for successful fundraising.

Building the Foundations of HOME

Find out how the constituent arts organisations of Manchester’s newest arts centre, HOME, took on the challenge of raising funds for their £25 million capital build project and the revenue projects, with a limited budget.

Choreographing your fundraising strategy

In this article, Fern Potter likens fundraising to choreographing a dance – starting with a clear vision that is developed into a strategy that can be used to achieve your organisation’s fundraising goals. A good fundraising strategy can help fundraisers overcome the fear of asking people for money.  

Fundraising negotiating: dark art or being empowered to get it right?

If arts and cultural organisations want to secure long-term, sustainable funding from corporations their fundraisers need to be empowered to negotiate and build partnerships – we know how companies can meet our needs, but we rarely find out how we can meet their needs. In this guide Sarah Winchester spoke to Beth Upton from Money Tree Fundraising … Read more

Crowdfunding with a twist

The Lyric Hammersmith wanted to thank every donor who contributed to their capital campaign, no matter how small. Libby Penn from Spektrix explains how they did it. This article originally appeared in Arts Professional.

Fundraising events: Chickenshed's gala programme

Chickenshed is an inclusive theatre company based in a purpose-built venue in North London. They create theatre for all ages and run successful outreach projects, education courses and membership programmes throughout the year. This case study takes a look at Chickenshed’s hugely successful gala and events programme, which raises approximately 50% of Chickenshed’s fundraised income each year. Forecast income … Read more

Running a fundraising gala for the first time

Founded in 1973, the Academy of Ancient Music (AAM) performs baroque and classical music in the style and spirit in which it was first performed. In this case study, the AAM describes the planning process involved in organising a fundraising gala to celebrate its 40th Anniversary. It was the AAM’s first gala in their 40 year history and … Read more