Indigo CEO Katy Raines reveals why 50% of first-time cultural visitors never return, how to move beyond demographics to understand real audience needs, and why arts marketers must become audience champions to transform their organisations. A CultureTalk interview from CultureSuite.
If you’re interested in deepening your understanding of first-time attenders and ways to develop loyalty, this report guides you through the latest data and gives clear, actionable recommendations. Tomorrow’s Audience is an Indigo Share: Hot Topic.
A collection of resources from the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations, Ticketsolve. A Lead Sponsor for Audiences at the Heart, AMA Conference 2023, Leeds.
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is 38 minutes. Download transcript of English captions (Word file 40kb).
In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.
This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.
The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It details the research techniques CircuitWest and its participating members used for 12 Western Australian presenters in its projects involving focus groups (qualitative) and, in some cases, surveys (quantitative). It provides an overview of the main factors that influenced audience behaviour across the studies, as well as details the research questions … Read more
The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019
Is customer retention the same as loyalty? What are the positive factors that affect loyalty? Heather Maitland finds out what the research says about audience frequency and loyalty.
Arts marketers are constantly under pressure to justify every pound they spend against the return they achieve – and a good loyalty-based, or CRM (Customer Relationship Management), approach will help you do just that.