The Touring Marketing Map
A step-by-step tool for marketing a tour. Produced by the AMA for Arts Audiences 2014. Funded by The Arts Council/An Chomairle Ealaion.
Resources tagged with Irish touring
Understanding audiences in Ireland
This tool from the All-Island Research Observatory (AIRO) will assist you in building your knowledge and understanding of the public in Ireland today. It maps findings from Census 2011 to 73 arts venues throughout the country. It is particularly useful for venue managers and other arts providers interested in learning more about potential audiences for … Read more
Data sharing in relation to the Data Protection Act
February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Whenever collecting data about individuals you need to be aware of legislation around data protection. This is a quick summary of legislation and industry guidelines, which may be relevant to you; it is not legal advice … Read more
What do venues think makes effective copy for touring events?
In this two and half minute video, marketers and managers from five small scale arts centres talk to Heather Maitland about the kind of copy they need from touring companies. All the venues are members of Theatre Forum, the industry body for the performing arts in Ireland.
What do venues need from touring companies?
In this five minute video, marketers and managers from five small scale arts centres in Ireland talk to Heather Maitland about what they need from touring companies.
Visual persuasion – choosing the best images
Heather Maitland looks into research showing that images are the most powerful tool we have – working in some unexpected ways. Effective images need to trigger pre-programmed, emotion-laden responses to visual cues and here we discover how to choose images that will do that.