AMA Conference 2015 Marketing Essentials Collection
This conference collection brings together practical tips and advice on reaching different target groups, having productive conversations with your audience and more.
Resources tagged with introduction to marketing
Introduction to Marketing – Impact Hub, Caracas
This resource is a write-up of a presentation given online by Heather Maitland at the Impact Hub Caracas, Venezuela on 19 June 2015. It is an introduction to arts marketing which looks at target audiences and different communication tools; Heather describes nine ideas for effective arts marketing.
Guide to measuring return on investment (ROI)
Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.
The Touring Marketing Map
A step-by-step tool for marketing a tour. Produced by the AMA for Arts Audiences 2014. Funded by The Arts Council/An Chomairle Ealaion.
How to promote live music
Generator is recognised as the UK’s leading music development agency and, among other projects, it runs Mapped Out, a development programme for emerging live music promoters. Generator has set up a touring network and supports promoters with practical audience development and marketing. Bob Allan organises Generator’s programme of advice sessions, master classes, training courses, seminars, … Read more
Building a loyal online community
JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013. With no money for advertising, the festival has grown through online and offline word-of-mouth. In this … Read more
Making community engagement part of your marketing strategy
Ten top tips for social marketing – an outline of key things to consider when developing and delivering an audience development campaign.
How to start a conversation with a mass audience
Starting in April 2011, the Museum of Modern Art in New York asked its visitors to fill in notecards “I went to MoMA and …” to describe their experiences of the museum. With the simple tools of cards, pencils and tape to stick the cards on to the museum’s lobby wall, the project turned into … Read more
This Way Up – a guide to arts marketing planning
A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.
How to work with arts ambassadors
What makes a good arts ambassador? How useful can they be as a marketing tool for your organisation? How do you get started on recruiting ambassadors that will bring real benefits? With top tips and words of caution, this step by step approach to promotion and development through ambassadors will offer the tools you need … Read more