Resources tagged with Instagram

Social media is changing and so should we

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca Givens is here to tell you that, you can not – and should not – do it all.

Phone sat next to Scrabble letters spelling ‘social media’

Video: How to get the most from your digital content on social media

All the resources referred to in this presentation can be found on this website. This video is 12 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 24kb).

A young woman strolls through the nave of a cathedral

Integrating strategies: how to ensure your strategic approaches to digital content and digital marketing underpin your digital strategy

1. Defining your digital strategy A strategy helps to link your organisation’s mission and aims to the work that you do on a daily basis. You can think of it as a roadmap for how you will reach your goals. Different strategies will guide different areas of work. While they may link together in different … Read more

People taking photographs of painting at a museum

How can heritage organisations keep up to date with social media content trends?

With platforms and how we engage with them ever-changing, keeping on top of social media trends can be a full-time job. However, it’s vital to stay up to date on this to ensure that you and your content aren’t left behind. 1. Why is this important? Social media is a great way to boost … Read more

Three men dressed as Roman soldiers charge whilst holding shields

Selecting the right platforms and channels for your organisation

1. Choosing the right channels and platforms A good way to start to think about your organisation’s use of digital channels and platforms is to start with what your aims are. Are you hoping to draw in new audiences, market a series of events, or fundraise? Having a sense of what you’d like to achieve … Read more

A woman in a blue coat and pink jumper smiles and examines a sculpture at the National Museum of Art, Cardiff

The leader’s guide to social media

1. What a leader needs to know about social media As a leader, you need to get to grips with how to benefit from social media without getting lost in the details of each social media platform. This guide summarises the essentials of what you need to know. Whether you plan to use it in … Read more

Looking down at a mobile phone and mug of coffee with a spoon in it

Video: How to use video to engage audiences with your social media channels

This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 33 minutes in length. Download transcript of English captions (Word file 44kb). This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as … Read more

Curved balcony in a library with shelving and books.

Social Media success stories

Love it or hate it, social media has the power to massively raise the profiles of heritage organisations. Just one, well timed meme can catapult you into the media spotlight resulting in articles in the press and an influx of followers. So which heritage organisations have done this well and what can we learn from … Read more