The iBeholder pilot programme was developed to help discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience. thrive, Northern Ireland’s audience development agency details everything that happened throughout the project and the insights uncovered.
Resources tagged with insight
While the pandemic crisis has eased and there is evidence of a rebound, the operating environment remains challenging for the museum sector. Art Fund draws key insights from their latest research. (May 2022) Art Fund is a Pioneer Sponsor of A New Adventure, AMA Conference 2022.
1. Why it’s important to track your content online after posting Measure the success of your efforts and leverage the insights to help you: Target underperforming segments of your audience Know what type of content your audience enjoys Understand which of your marketing channels are working best, and how to improve your performance Understand where … Read more
How to evaluate the impact of your digital marketing to help improve your marketing and communications activities
1. Introduction The digital marketing landscape is notoriously fast paced, flooded with new platforms promising the next best thing, evolving platform features and trends, user engagement and expectations changing – making it difficult to know what is hot and not when it comes to your activity. Why should you be spending time to track, evaluate … Read more
A straightforward guide from Creative Scene that shares insights about the value of using data to better understand and engage audiences.
An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.
The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019
Pru Shackley, Marketing and Audience Development Manager at The Lightbox Gallery and Museum, Woking describes how Culture Segments TagTool insights are being used to fuel strategy across her organisation.
This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.
This is an in-depth US-based case study documenting the successes of COCABiz: a programme of the Center for Creative Arts that supports the business community in St. Louis, Missouri with integration of artistic practices. COCABiz was a project incubated in EmcArts.org’s Innovation Labs for the Performing Arts programme in 2009, and has since grown into … Read more