Resources tagged with innovation



Heritage Innovation diary

The Arts Marketing Association (AMA) was one of 35 organisations awarded a Heritage Innovation Fund grant supported by The National Lottery Heritage Fund. Paul Blundell, the AMA’s Head of Digital Research & Development, takes us through key moments in his diary as he explores challenges and pioneering solutions for making the heritage workforce fit for the future.  … Read more

Research for business model innovation

1. What research might I need? When collecting data and information to support a change in your business model, it can be difficult to see the wood for the trees. There are often so many factors to consider that it can be easy to focus on the information that is close to hand, or familiar, … Read more

A short introduction to the Metaverse

The concept of the Metaverse has been buzzing around for some time now. With AR and VR technologies quickly developing, what does the Metaverse mean, and how it is evolving today? Two blogs from Danny Skahill and Miles Dorsey from marketing consultancy HdK bring us up-to-speed.