AMA Conference 2020

Resources tagged with innovation

Research for business model innovation

1. What research might I need? When collecting data and information to support a change in your business model, it can be difficult to see the wood for the trees. There are often so many factors to consider that it can be easy to focus on the information that is close to hand, or familiar, … Read more

A short introduction to the Metaverse

The concept of the Metaverse has been buzzing around for some time now. With AR and VR technologies quickly developing, what does the Metaverse mean, and how it is evolving today? Two blogs from Danny Skahill and Miles Dorsey from marketing consultancy HdK bring us up-to-speed.  

In the space everyone can watch you stream

Introducing the first iteration of The Space, a BBC and Arts Council England partnership project, which provided a digital platform to distribute art. Such projects have the potential to change the way that audiences engage with culture. This presentation helped marketers understand what it meant, how best to prepare organisations and how to move forward … Read more