1. Background Arts Fundraising & Philanthropy’s partners, the University of Leeds, manage their Centre for Immersive Technologies working with more than 80 researchers from a range of university subjects focusing on five priority areas of health, transport, education, productivity, and culture. The Centre is being coordinated through six academic leads and has a poet and … Read more
1. Terminology In this resource, the term ‘audience’ will be used to refer to the people who engage with your heritage organisation; whether they are visitors to your museum, a member of your poetry hub, or a campaign supporter for the protection of local parks. At Limina, we use ‘audience member’ or ‘participant’ rather than … Read more
This report for UK Research and Innovation (UKRI) creates an important new framework for exploring different audiences in different market segments and how they behave around immersive content. It helps build a better understanding of current and future audiences, how to attract them, retain them, and, importantly, how to grow them.