What happens when a gallery treats YouTube not as a dumping ground for old talks or show trailers, but as a serious tool for international audience development? Georgina Brooke, Senior Content Strategist at One Further walks us through it. First published on the Cultural Content newsletter of digital specialists One Further.
In the arts and culture sector, people, communities, and their stories are at the heart of incredible creative work. As marketers, we don’t just promote, we interpret. We reach into the soul of that work and translate it for audiences. Digital marketing and web development agency HdK give us practical tips on sharing space and … Read more
In collaboration with Digital Carbon Online, the digital agency and arts sector specialists Supercool measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, they collated and analysed the data – and this first-of-its-kind report is the result of that work.
Digital content in most arts organisations is primarily used as marketing. Its seen as a way to support transactional relationships – to ‘convert’ audiences in some way (usually to sell tickets or get people through doors). Zosia Poulter, Content Strategist at Substrakt tells us its time for a new approach.
As arts organisations navigate an ever-evolving social media landscape, the conversation around “going viral” needs to shift. With Facebook engagement declining, Instagram Reels rising, and platforms like Threads emerging, arts marketers must focus on sustainable strategies rather than viral moments. Florence Bell, Social Media and Digital Content Manager at the Young Vic, breaks down what’s … Read more
Top digital agency HdK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.
On social, as in life, fortune favours the bold. Paul Goodman, Social Media Lead, Dewynters explores how their award-winning Social Team has been able to create meaningful connection between their clients and audiences online. Including how you too can propel projects from the niche to the mainstream and go viral many times over.
Georgina Brooke, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users. First published on the Cultural Content newsletter of digital specialists One Further.
A collection of resources from the industry-leading arts and culture CRM solution, Tessitura. These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.
A useful guide from UK Government on setting a social media policy and managing potential risks when posting social content and engaging on emotive topics.