1. Introduction Search engine optimisation (SEO) describes the actions you can take to improve how and where your webpages appear in organic search results. Organic searching (i.e. search engine search results that do not include paid advertising) drives the lion’s share of web traffic, at around 53 per cent, ahead of paid advertising, social media, … Read more
Resources tagged with Google Webmaster Tools
This resource, written by Mia Ridge in collaboration with Culture24, describes how to optimise your organisation’s Google Analytics account. It is aimed at staff that work on websites, or in public engagement or marketing. It does not assume any technical skills.