AMA Conference 2020

Resources tagged with Google Analytics



What tools should I use to measure the success of my digital content?

1. Why it’s important to track your content online after posting Measure the success of your efforts and leverage the insights to help you: Target underperforming segments of your audience Know what type of content your audience enjoys Understand which of your marketing channels are working best, and how to improve your performance Understand where … Read more

Who’s looking at my content? Understanding your audience using analytics

1. Understanding the audiences we serve The last few years have seen a necessary acceleration in the digitisation of the UK heritage sector. From the digital upskilling of employees and volunteers, to providing for digital audiences on an unprecedented scale, these changes have no doubt presented challenges to a fundamentally in-person industry. But there are … Read more

How do I create content with search engine optimisation (SEO) in mind?

1. Introduction Search engine optimisation (SEO) describes the actions you can take to improve how and where your webpages appear in organic search results. Organic searching (i.e. search engine search results that do not include paid advertising) drives the lion’s share of web traffic, at around 53 per cent, ahead of paid advertising, social media, … Read more

Learning to be responsive #DigitalLab

Katy Vanden, Producer, Cap-a-Pie says it’s OK to change focus, start small and remain agile as new opportunities arise. Part of her Fellowship at Digital Lab.

Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

Google Analytics for beginners

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.