Resources tagged with Google Analytics



Google Analytics: Save your reports before access goes on 1st July 2024

As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.

What tools should I use to measure the success of my digital content?

1. Why it’s important to track your content online after posting Measure the success of your efforts and leverage the insights to help you: Target underperforming segments of your audience Know what type of content your audience enjoys Understand which of your marketing channels are working best, and how to improve your performance Understand where … Read more

Who’s looking at my content? Understanding your audience using analytics

1. Understanding the audiences we serve The last few years have seen a necessary acceleration in the digitisation of the UK heritage sector. From the digital upskilling of employees and volunteers, to providing for digital audiences on an unprecedented scale, these changes have no doubt presented challenges to a fundamentally in-person industry. But there are … Read more

How do I create content with search engine optimisation (SEO) in mind?

1. Introduction Search engine optimisation (SEO) describes the actions you can take to improve how and where your webpages appear in organic search results. Organic searching (i.e. search engine search results that do not include paid advertising) drives the lion’s share of web traffic, at around 53 per cent, ahead of paid advertising, social media, … Read more