Gemma Wright, Head of Learning at Camden Arts Centre (CAC) talks about the learning programmes she creates to engage learners of all backgrounds. We also learn how CAC nurtures the next generation of artists through residencies and learning programmes. One of a series of podcasts with museum people by For Arts Sake.
What is the value of using arts and cultural approaches to train and develop healthcare students? Find out in our research digest.
Find out how Castlefield Gallery has increased its attractiveness to partners and customers by clarifying the value it creates for the visual arts sector and the city.
Discover how a group of cultural organisations across Manchester created a collaborative digital archive, and used it to tell stories about the city’s experiences of the First World War through an app and website. Led by Imperial War Museum North, 26 galleries, libraries, archives and museums combined their collections and archives into one cohesive digital … Read more
The Art & artists section of Tate’s website – their online collection – is the most visited area of the site, with around 500 to 600K visits per month. Tate carried out audience research to understand who their users are and what their motivations are for visiting the site. This document summarises the results of … Read more
This research investigates why London’s museums and galleries do not attract an audience that more truly reflects the diverse multi cultural and multi ethnic demographic character of the capital’s resident community. The research used non-user research through street surveys and focus groups. The street surveys revealed a general lack of interest in museums and galleries among BME groups. These were followed up … Read more
In 2002, Manchester Art Gallery re-opened following a £35 million expansion and refurbishment project. Before the closure they had carried out extensive research and learned that there were issues with the gallery’s brand: a perception that Manchester Art Gallery was unfriendly and unwelcoming, and also lacking in prestige. These were issues they aimed to address both by the transformation of the gallery, but also with a wide-ranging communication … Read more
After five years in the making, the National Portrait Gallery’s major exhibition of Lucian Freud Portraits took place in 2012. This major exhibition, which spanned Freud’s seventy year career, was the first to focus on his portraiture. Produced in close collaboration with the late artist, the exhibition concentrated on particular periods and groups of sitters, … Read more
Heritage retailing has come a long way in the past few years as museums and galleries rely more heavily on their commercial income streams to bolster budgets. In this article, Michael Richards explores the different marketing methods that can be used to drive traffic to the museum and gallery shop and increase overall profitability, whilst … Read more
This comprehensive case study explores the process and planning of a large-scale exhibition’s marketing campaign from its objectives and target audience through to a percentage breakdown of campaign costs, outcomes and recommendations.