Resources tagged with GA4



Google Analytics: Save your reports before access goes on 1st July 2024

As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at┬áCog, takes us through the different options for saving historical website data with guidance on what to keep.