AMA Conference 2020

Resources tagged with fundraising essentials



Telling your story effectively — the Case for Support

Storytelling is an essential part of all fundraising.  You need to tell people why your cause is important, what differentiates it from others and what you need funding for.  Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for … Read more

Digital skills for fundraising

Digital skills for fundraising have become even more important for all organisations. In this Digital Heritage Lab webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on in 2021. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and … Read more

How to… develop a fundraising strategy

What would the ideal fundraising strategy look like? Michelle Wright (Programme Director of Arts Fundraising & Philanthropy and CEO, Cause 4) discusses the key elements – from inspiring donors with creative content, to keeping tactics simple.

Fundraising for first-timers

This guide is aimed at arts and creative organisations or charities that are starting out on their fundraising journey. It aims to help you prepare and approach strategic fundraising – that is fundraising that is embedded in your organisation. Written by Emma Goad (Blue Canary Fundraising). Commissioned by Arts Council Wales.