AMA Conference 2020

Resources tagged with followers



Pinterest for cultural heritage institutions – a case study

This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners – the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the … Read more

How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.

Top tips for tweeting and using twitter

A handy guide to twitter for new users and aficionados alike, providing advice on the best approach to tweeting regularly, how to find followers by starting with your own,  how to make hashtags work to develop conversations, retweeting other relevant and interesting tweets to increase you followers and what kind of content is going to … Read more

A creative approach to engaging with audiences through social media

This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team … Read more

Word of mouth in the social media age

What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders – plus what happens … Read more

Creating an effective organisational blog

Looks at the reasons why you might start an organisational blog; how to plan your blog’s content; tips on the best writing style for composing posts; effective web design, and examples of arts blogs that work.