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This recording has English subtitles and is four minutes long. Download transcript for How do I tailor my digital content to work across Twitter, Instagram and Facebook? video (Word file 15 KB)
All the resources referred to in this presentation can be found on this website. This video is 12 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 24kb).
With platforms and how we engage with them ever-changing, keeping on top of social media trends can be a full-time job. However, it’s vital to stay up to date on this to ensure that you and your content aren’t left behind. 1. But why is this important? Social media is a great way to … Read more
1. Introduction The online world is noisy. There’s cat videos, dance trends, memes, podcasts, recipe TikToks, a website dedicated entirely to people posting their thoughts at any given time. It can be hard to cut through the clutter. The good news is, as heritage organisations, you are home to lots of exciting content. Heritage organisations … Read more
1. Choosing the right channels and platforms A good way to start to think about your organisation’s use of digital channels and platforms is to start with what your aims are. Are you hoping to draw in new audiences, market a series of events, or fundraise? Having a sense of what you’d like to achieve … Read more
1. What a leader needs to know about social media As a leader, you need to get to grips with how to benefit from social media without getting lost in the details of each social media platform. This guide summarises the essentials of what you need to know. Whether you plan to use it in … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 33 minutes in length. This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as part of the Digital Heritage Lab ― … Read more
Love it or hate it, social media has the power to massively raise the profiles of heritage organisations. Just one, well timed meme can catapult you into the media spotlight resulting in articles in the press and an influx of followers. So which heritage organisations have done this well and what can we learn from … Read more
1. Introduction Social media’s algorithms and formats are constantly changing as are audience behaviours so strategies need to be able to adapt and flex in order to get the best out of channels. The good news is there’s loads of data at your fingertips that can help you to make the right decisions. Key questions … Read more