AMA Conference 2020

Resources tagged with excellence



Excellence, Access and Cultural Democracy

This paper identifies the false dichotomy between excellence and access and takes on the cultural snobs, for whom a democratic culture is a debased culture. John Holden challenges cultural professionals to acknowledge their responsibilities as educators and public servants.

How the promotion of excellence could be a barrier to attendance

This keynote from AMA Conference 2009 poses the argument that selling the superiority instead of the diversity of the arts has not been a particularly effective strategy for developing audiences. It poses an approach to changing a culture of creating barriers that involves brokering relationships.

How marketing insight can influence creative strategy

What do you get when 12 leading arts innovators get together in a room to discuss audience engagement with artistic excellence?  Answer: a thought provoking, insightful and creative view of modern programming, marketing and communication practices in the arts, where value, quality and excellence take centre stage.

Finding a balance between excellence and participation in arts provision

This dissertation strives to assess the impact of central government directives relating to participation and excellence, to evaluate their relevance within a wider context and to offer recommendations. The research includes a review of the literature, policy documents and professional discourse, a survey of National Association of Local Government Arts Officers, a survey of National … Read more