AMA Conference 2020

Resources tagged with engage



Understanding live stand-up comedy from an audience perspective

In 2011 Dr Sharon Lockyer and her colleague Lynn Myers at Brunel University, undertook research into understanding live stand-up comedy from an audience perspective. The project consisted of both an online survey and a series of semi-structured qualitative interviews with stand-up comedy audiences. In this article Dr Lockyer reports on the five main themes that were identified in the semi-structured interview responses. This article was … Read more

Using reading challenges to engage with adults

The Reading Agency’s Six Book Challenge takes place every year in libraries, colleges, workplaces and prisons and invites participants to choose six reads, review them, and enter prize draws. This article describes how jobseeker Paul Bennett, 55, who went back to college in Warrington to improve his English skills, completed the Six Book Challenge with … Read more

Engaging with rural communities to develop new audiences

When I Was A Rat toured to The Courtyard Arts Centre in Hereford in 2013, two family-based circus skills workshops were organised by The Coutyard at Moccas Village Hall and Kingsland Village Hall. The Courtyard’s marketing team had identified these two villages as being in areas of low engagement with the venue. The workshops linked well with the physical … Read more

Promotional products drive action

This short article from Promotional Marketing was first published in January 2013 and shares top-line findings from research commissioned by the British Promotional Merchandise Commission.  So if you’re not sure how effective promotional products are in comparison to other channels of customer engagement, this is worth a quick read.

Improving children and young people's engagement with libraries

The Evolve Project is a US-based open collaborative platform that aims to change the way people see libraries. In this case study, Brian Pichman describes how The Evolve Project improved young library users’ engagement with the library’s children’s space by changing its design and putting in new technology and programming that encourages them to learn and … Read more