Building relationships with people new to the arts: some tips and approaches
Eleanor Turney captures some advice from the Creative People and Places network about tips and approaches to engaging new audiences.
Resources tagged with engage
Understanding live stand-up comedy from an audience perspective
In 2011 Dr Sharon Lockyer and her colleague Lynn Myers at Brunel University, undertook research into understanding live stand-up comedy from an audience perspective. The project consisted of both an online survey and a series of semi-structured qualitative interviews with stand-up comedy audiences. In this article Dr Lockyer reports on the five main themes that were identified in the semi-structured interview responses. This article was … Read more
On Your Doorstep
In 2014 Transported’s On Your Doorstep project asked people in Boston Borough and South Holland to nominate public spaces which they felt were in need of creative enhancement or improvement. Working with the nominators, Transported have commissioned appropriate and exciting artwork to breathe new life into public spaces.
iOrchestra
This case study explores the key success factors and learning outcomes of Philharmonia Orchestra’s successful audience development project, iOrchestra. Discover how a mixture of digital installations, interactive stations and live concerts were used to reach audiences whose engagement with top quality orchestral music was low or non-existent.
Sound Investment: Making fundraising accessible
Discover how Birmingham Contemporary Music Group launched the pioneering audience development and fundraising scheme, Sound Investment, to raise funds for their new work.
Using reading challenges to engage with adults
The Reading Agency’s Six Book Challenge takes place every year in libraries, colleges, workplaces and prisons and invites participants to choose six reads, review them, and enter prize draws. This article describes how jobseeker Paul Bennett, 55, who went back to college in Warrington to improve his English skills, completed the Six Book Challenge with … Read more
Engaging with rural communities to develop new audiences
When I Was A Rat toured to The Courtyard Arts Centre in Hereford in 2013, two family-based circus skills workshops were organised by The Coutyard at Moccas Village Hall and Kingsland Village Hall. The Courtyard’s marketing team had identified these two villages as being in areas of low engagement with the venue. The workshops linked well with the physical … Read more
Promotional products drive action
This short article from Promotional Marketing was first published in January 2013 and shares top-line findings from research commissioned by the British Promotional Merchandise Commission. So if you’re not sure how effective promotional products are in comparison to other channels of customer engagement, this is worth a quick read.
Improving children and young people's engagement with libraries
The Evolve Project is a US-based open collaborative platform that aims to change the way people see libraries. In this case study, Brian Pichman describes how The Evolve Project improved young library users’ engagement with the library’s children’s space by changing its design and putting in new technology and programming that encourages them to learn and … Read more
Creating engaging brand experiences with emotion-based visitor research
This article was first published on Research Access. It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’. The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at … Read more