What are audiences buying into with their time, money and attention when they engage with your organisation? Lisa Baxter, Founder of The Experience Business asks us how far down the line we are in becoming an audience-centred, experientially focussed organisation?
A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.
The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally? To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces … Read more
The National Lottery Heritage Fund is the largest funder for the UK’s heritage. It has a vision for heritage to be valued, cared for and sustained for everyone, now and in the future. Their 10-year strategy sets out their ambitions to support projects of all sizes that connect people and communities to the UK’s heritage.
Part of the Future Trends series, published as part of the Warwick UK Cities of Culture Project and commissioned by the Arts and Humanities Research Council. This paper looks at the importance of hyper-local offerings and developing a sense of ownership as ways of engagement.
There has been a recent rise in interest in everyday creativity. This has ranged from people trying out new creative activities like sewing or baking during lockdowns to knowledge workers (that is, those using computers for their jobs) wanting to do something with their hands for a change. I’m currently working on a PhD investigating … Read more
A second edition of a treasury of arts activities for older people. 52 activities, accessible and creative, for use with older people in any setting. Published by The Baring Foundation. Written by Liz Postlethwaite.
1. Using online approaches to promote engagement When you are finding participants to contribute to any project, you can use online resources and engagement to make the process easier. This approach can be especially useful when developing an oral history project as you can have direct access to your contributors and participants. You should bear … Read more
Discover what co-creation means, how it can help you actively listen to and collaborate with the local community and form new partnerships as well as helpful insight on putting it into practice. Explore the Heart of Glass and Battersea Arts Centre report and three podcasts with artists, producers, and collaborators.
In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.