1. Focus on what you want to achieve Do you want to sell tickets to your heritage site? Do you want to update your audience on news from your organisation? Are you fundraising through your membership scheme? It’s important that your goal is clear from the outset before you start creating your email content. This can … Read more
1. Introduction We’re in a climate emergency. Many of us – including the team here at Supercool – feel the need to do more to reduce our negative impact on the planet. And the fact you’re reading this suggests that you want to do something about it too. Great! But it can be difficult to … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 40 minutes in length. This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as part of the Digital Heritage Lab ― … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 34 minutes in length. Download transcript of English captions (Word file 46kb). This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as … Read more
Over 75% of event organizers say email marketing is their most effective strategy, with 45% of event tickets sold through email. Raj Marwal, Inbound Marketing Specialist at Branticles discusses the seven most effective email marketing strategies that will help you create a buzz for your event and get the word out effectively.
Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell will introduce you to a range of providers to show how email automation can make your working life easier and … Read more
In this session recorded at Digital Heritage Lab’s Digital Skills Day, Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including … Read more
Email marketing is a reliable lead generation and conversion tool, according to most successful marketers. However, without a proper strategy and smooth automation, your email marketing can’t produce your desired results. That’s where email marketing funnels come into play. Raj Marwal an Inbound Marketing Specialist at Branticles explains what they are and why we need to … Read more
This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.
Freya Ruane, Marketing Coordinator at HdK Associates shares some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.