1. Focus on what you want to achieve Do you want to sell tickets to your heritage site? Do you want to update your audience on news from your organisation? Are you fundraising through your membership scheme? It’s important that your goal is clear from the outset before you start creating your email content. This can … Read more
1. Introduction Content comes in various forms, on various platforms, in various styles. You might want to film a video documenting the architecture of a certain listed building. Or maybe you want to write a post on social media explaining the resurgence of a certain species of butterfly. Or perhaps you want to put together … Read more
This recording has English subtitles and Welsh closed captions. Simply click on the closed captions symbol CC on the video below to select the Welsh captions. This webinar is 1 hour and 17 minutes in length and has subtitles. This video was produced as part of the Digital Heritage Lab ― a digital skills development … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 40 minutes in length. This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as part of the Digital Heritage Lab ― … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 34 minutes in length. Download transcript of English captions (Word file 46kb). This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced as … Read more
Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell will introduce you to a range of providers to show how email automation can make your working life easier and … Read more
In this session recorded at Digital Heritage Lab’s Digital Skills Day, Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including … Read more
Daina Heaton, Administration and Communications, Create Sheffield navigates furlough and takes a deep dive into creating newsletters that increase engagement. Part of her Fellowship at Digital Lab.
Freya Ruane, Marketing Coordinator at HdK Associates shares some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.
An abstract from the Spektrix Insights 2019 report that focuses on effective emails.