AMA Conference 2020

Resources tagged with economy



Reboot Britain: living in a new digital age

Digital technologies – and the networks that they power – provide us with opportunities that we did not have even a few years ago. This collection of essays explore how we can best take advantage of the growing culture of online participation and new digital tools. You’ll find a selection of essays which cover areas including education, entrepreneurship, … Read more

A tailor made approach to promoting the Edinburgh International Festival

In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million … Read more

The impact of the arts in Birmingham

A study to identify the economic contribution of the main arts organisations to the Birmingham economy and the impact they have on the image, profile and perceptions of the city and wider West Midlands region.

How to bring tourism and culture together

This case study outlines how the London Borough of Camden brings culture and tourism together. It describes how they have achieved this by co-ordinating a range of practical projects, campaigns and strategic initiatives to join up the offer between culture and the visitor economy. You’ll find tips for how your organisation can implement the learning … Read more

The impact of heritage on cultural tourism

This advocacy material demonstrates the impact of heritage on cultural tourism in the northwest of England. You’ll find key statistics including economic impact, demographics of cultural tourists, and how heritage impacts on the length of stay.

Museums as a catalyst for regeneration

Museums are now playing a role in community development and are increasingly becoming a catalyst for regeneration. They have become places that bring together different community groups, develop skills and address social issues. Somewhere the community can have a voice through collections relevant to them. This document brings together research from the likes of Morris … Read more

The importance of museums and heritage to tourism

This article provides an overview of how Museums play a crucial role in the success of UK tourism by attracting millions of international and domestic visitors. The figures bring together key data from multiple sources such as the Association of Leading Visitor Attractions, Visit Britain, Deloitte and the Heritage Lottery Fund.

How marketers can exploit current and emerging trends in a changing society

Marketers need to understand the current economic, political, technological and social environment that affects their audiences’ behaviour and consumption. This article describes the impact that polarization is having on audiences, how it is affecting organisations and what marketers can do to exploit current trends. The author argues that organisations need to tailor their marketing mix … Read more