Resources tagged with digital strategy



Cultural Content: Personas and segmentation

Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.

A digital marketing toolkit

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.

How to write the perfect web brief – arts and culture edition

The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief.  Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught … Read more

5 reasons why you need a digital strategy in 2023

One of the main reasons a digital marketing strategy can help creative and cultural organisations and individuals is that simply having a strategy will increase your level of success, in whatever it is you set out to achieve. Ollie Couling, Tech Champion at Arts Council England’s Digital Culture Network explains why and how.

Digital leadership – Digital infrastructure and process

1. Full seminar recording This resource contains the full seminar recording, alongside some shorter clips highlighting some of the key and interesting talking points made by the speakers: Dr Lauren Vargas, Independent Researcher and Consultant and Jack Kirby, Associate Director of Collections Services at the Science Museum Group. This seminar was chaired by Adam Koszary, … Read more

Digital leadership – Digital skills, literacy and capacity

1. Full seminar recording This resource contains the full seminar recording, alongside some shorter clips highlighting some of the key and interesting talking points made by the speakers: Zoe Amar (Director, Zoe Amar Digital and trustee, Charity Digital), Anra Kennedy (Culture24), Nora McGregor (Digital Curator, The British Library) and Sian Shaw (Digital Learning Manager, Westminster Abbey … Read more

Video: Ensure your digital strategy doesn’t gather virtual dust

All the resources referred to in this presentation can be found on this website. This video is 46 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 60kb).

How to create a successful IT strategy

1. Introduction Digital technology is transforming how people connect with the histories, objects and places that mean the most to them. Heritage professionals rely on technology to perform most of their daily tasks. You need the right technology, people and processes in place to drive digital innovation and support day-to-day operations in your organisation. That’s … Read more