Substrakt have analysed the performance of the websites of 76 cultural organisations based in Europe and North America and summarised the key findings in this comprehensive report. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at large is … Read more
Head of Digital Innovation at London Museum, Trish Thomas details how they made the case for investment in digital and how they brought their digital transformation plan together.
A lesson in dynamic pricing from specialists DynamO Pricing. Pricing expert and Dynamo’s CEO Bence Marosi uncovers exactly what went wrong with the pricing of the Oasis reunion tour.
Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.
Georgina Brooke, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users. First published on the Cultural Content newsletter of digital specialists One Further.
Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.
The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief. Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught … Read more
One of the main reasons a digital marketing strategy can help creative and cultural organisations and individuals is that simply having a strategy will increase your level of success, in whatever it is you set out to achieve. Ollie Couling, Tech Champion at Arts Council England’s Digital Culture Network explains why and how.
1. Full seminar recording This resource contains the full seminar recording, alongside some shorter clips highlighting some of the key and interesting talking points made by the speakers: Dr Lauren Vargas, Independent Researcher and Consultant and Jack Kirby, Associate Director of Collections Services at the Science Museum Group. This seminar was chaired by Adam Koszary, … Read more
1. Full seminar recording This resource contains the full seminar recording, alongside some shorter clips highlighting some of the key and interesting talking points made by the speakers: Zoe Amar (Director, Zoe Amar Digital and trustee, Charity Digital), Anra Kennedy (Culture24), Nora McGregor (Digital Curator, The British Library) and Sian Shaw (Digital Learning Manager, Westminster Abbey … Read more