AMA Conference 2020

Resources tagged with digital marketing



Who’s looking at my content? Understanding your audience using analytics

1. Understanding the audiences we serve The last few years have seen a necessary acceleration in the digitisation of the UK heritage sector. From the digital upskilling of employees and volunteers, to providing for digital audiences on an unprecedented scale, these changes have no doubt presented challenges to a fundamentally in-person industry. But there are … Read more

How do I create content with search engine optimisation (SEO) in mind?

1. Introduction Search engine optimisation (SEO) describes the actions you can take to improve how and where your webpages appear in organic search results. Organic searching (i.e. search engine search results that do not include paid advertising) drives the lion’s share of web traffic, at around 53 per cent, ahead of paid advertising, social media, … Read more

How will a digital content strategy benefit my organisation?

1. Introduction A digital content strategy is essential to any heritage organisation. Whether writing blog posts on the challenges of maintaining botanic gardens or filming instructional videos on woodland management, all content needs planning, preparation, and sign-off. Content strategies help heritage organisations to think about goals, how they can reach their target audience, the best … Read more