1. Introduction to audience development Reaching new audiences is often a key priority for organisations’ audience development. It involves ensuring that a wide range of people are aware of your organisation and what you do, and understanding them so you can connect and develop relationships with them. Developing new audiences is a way to ensure … Read more
Resources tagged with digital marketing plan
How to evaluate the impact of your digital marketing to help improve your marketing and communications activities
1. Introduction The digital marketing landscape is notoriously fast paced, flooded with new platforms promising the next best thing, evolving platform features and trends, user engagement and expectations changing – making it difficult to know what is hot and not when it comes to your activity. Why should you be spending time to track, evaluate … Read more
What is Sailortown Regeneration? Sailortown Regeneration is a people-led redevelopment organisation based in the Belfast Docks. The organisation, which owns St Joseph’s Church and the Parochial House, successfully delivered a remote and popular St Patrick’s Day Live event in March 2021, despite Covid-19. The music and arts programme, which was streamed around the … Read more
The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – … Read more
In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.
Discover more about Digital Marketing Academy 1.0. This report includes an overview of the programme, case studies from three of the Fellows, details of the experiments that took place and the impact they had on their organisations.
Digital tactics replace stations and channels replace lines in this digital marketing plan inspired by the iconic London Underground Tube map. From social media and CRM through to analytics and email marketing, this map presents an overview of the digital opportunities available to cultural marketers.
Gain an overview of the steps needed to develop a digital marketing strategy. This guide will show you how to position your digital strategy and develop a planning framework.
This one-page guide visually outlines the steps to take when creating a digital marketing plan. From SWOT analyses through to measuring success, each step of the framework recommends different actions to take. Ultimately once you’ve worked through the different stages you’ll have the beginnings of a digital marketing plan in place.
Learn which social media techniques, sites and tools are appropriate for your organisation in this transcript of Susan Hallam’s session at Digital Marketing Day 2009.