Resources tagged with digital



Cultural Content: Personas and segmentation

Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.

Next level digital marketing

A collection of resources from the industry-leading arts and culture CRM solution, Tessitura.  These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.

AMA’s Digital Marketing Day 2023 Collection

A selection of resources from the sponsors of AMA’s Digital Marketing Day 2023 – The Future is Here.  Without our sponsors this event would not have been possible and we are hugely grateful for their continued support. Dip into this great collection for some added inspiration and insight.

Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.

A digital marketing toolkit

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.

Digital trends: Artificial Intelligence (AI)

This recording has closed captions in English, simply click on the closed captions symbol CC on the video below. This recording is 54 minutes in length. Download session presentation: Digital trends: Artificial Intelligence (AI)(PDF 4MB). More resources on digital trends can be found in the Digital Heritage Hub session resource pack. Download transcript of this session … Read more