AMA Conference 2020

Resources tagged with digital



Persuading your stakeholders of the value of digital change

1. Planning for change When planning to implement any kind of significant change to the way an organisation runs, it is necessary to make sure you have people on board. This can be especially difficult when adopting digital change as it may challenge staff, trustees and volunteers to get behind a way of working which … Read more

How will a digital content strategy benefit my organisation?

1. Introduction A digital content strategy is essential to any heritage organisation. Whether writing blog posts on the challenges of maintaining botanic gardens or filming instructional videos on woodland management, all content needs planning, preparation, and sign-off. Content strategies help heritage organisations to think about goals, how they can reach their target audience, the best … Read more