Over and above the look of a website, it’s important to consider the way people can interact with it. Katie Parry from digital agency and arts sector specialists, Supercool, explains what makes interaction design so powerful, and shares some nifty examples.
Michael Pearce from Consider This shares his advice for successfully getting your design from screen to paper.
Whether it’s a 30-second TV commercial, a half-page press release with some exciting news, a roadside poster trying to catch a driver’s eye, a 24-page brochure to take home and dwell on, or a 45-minute pod-cast speech by the artistic director … they all have an audience to engage, all have a purpose to achieve,a key message to get across.
Our potential customers need to understand our marketing communications and remember them positively when they make a decision about how to spend their leisure time. Heather Maitland looks at how we can increase understanding and positive recall.
While we have refined our targeting methods to almost scientific levels, take a look at print in many arts organisations and what is most striking is that we are still quite conservative when it comes to acknowledging our customer base.
As you pause in the supermarket aisle or sign-off purchase orders between meetings, when it comes to the moment of decision, does all that marketing science really work? This extract from Peter Fisk’s bestseller Marketing Genius explores neuro marketing.
Making your print accessible is an ongoing challenge. At Shape they constantly monitor, ask and try to improve. As marketers, we know that accessibility is not optional. We know that making our print accessible can mean reaching out to a wider audience; letting disabled and deaf people know that this is an organisation for them.
Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate’s collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile … Read more
Have you ever wanted to create your own infographics for presenting data on social media in an attractive and shareable way? Originally published on the AMA blog, this guide will give you ideas and advice on planning, commissioning and producing your own data charts and infographics. It uses the development of an infographic for the Royal … Read more
This guide explores how hand-crafted lettering and illustration can make your brand stand out.