AMA Conference 2020

Resources tagged with data



Data-informed decision making

1. Introduction Just as a map and a compass are useful tools to help you navigate to a new place, so data and evidence can help you steer your organisation. You can run on instinct and feedback but it will probably be quicker, less costly and smoother if you make use of the data your … Read more

Addressing bias in data with a system of empowerment

Addressing bias in data involves transforming how we approach current practices for collecting, analyzing, sharing, and making decisions with data. Sarah Herrera, Mondavi Center for the Performing Arts, shares concepts of belonging and empowerment to explore ways to create small wins to drive momentum in your organization’s diversity, equity, accessibility, and inclusion (DEAI) work.

Fixing the digital divide: facts and stats

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research … Read more

Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA … Read more

Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.

Let’s talk Loyalty Toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.

What do I need to do before I share personal data online?

Step-by-step guide Data Protection compliance is everyone’s responsibility and vitally important when sharing digital content online. From collecting personal data as part of an oral history project to sharing the names of participants in a community project — it all falls under UK Data Protection law. This 10-part guide will explain what you need to … Read more

Data protection checklist

Data protection checklist Know your data Are you posting personal data? The data relates to a living, identifiable individual Are you a ‘data controller’? We decide what data we are collecting and what we do with it We have self-assessed whether we need to register with the Information Commissioner’s Office Know your high risk data … Read more