Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics. Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.
Google Tag Manager is a useful option for managing your website tracking tags. Nazma Noor, Digital Strategist at Cog, explains more about the basics including some top-tips and common mistakes they’ve seen across the arts and culture sector.
These recipes for success give you all the ingredients you need to bring first-time audience members back again and again. A Spektrix resource created in collaboration with Indigo Ltd.
As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.
A playback pack from Digital Culture Network following their session at AMA’s Digital Marketing Day 2023. Includes slides and templates plus an additional eight resources to help you maximize your use of Google Analytics 4 ( GA4 ).
A collection of resources from the industry-leading arts and culture CRM solution, Tessitura. These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.
This is a ‘how to recruit, manage and support volunteers’ guide produced as part of the Digital Skills for Heritage’s Digital Volunteering programme. 1. Project background Garden plants have been a significant part of our heritage since people began to grow them. They are intertwined with our cultural heritage, sense of place, medicine, cuisine, and … Read more
This is a ‘how to recruit, manage and support volunteers’ guide produced as part of the Digital Skills for Heritage’s Digital Volunteering programme. 1. Project background Building Resilience in South West Woodlands was a four-year Plantlife project (2018 – 2022), to raise awareness of Atlantic woodlands across Cornwall, Devon and Somerset, whilst implementing important management … Read more
The iBeholder pilot programme was developed to help discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience. thrive, Northern Ireland’s audience development agency details everything that happened throughout the project and the insights uncovered.
Grant-making occupies a special place in the finance landscape for the social sector. Grants are the lifeblood of the sector, enabling charities and community groups to innovate, plan, develop and collaborate, often unlocking other income streams. However, not all grant-making currently achieves its full potential. A useful read for grant recipients as well as grant … Read more