Resources tagged with data collection

Six kayakers on a river approach a bridge

How can we measure our current environmental impact?

1. Environmental impact assessments and your organisation It is essential that organisations measure, plan and minimise activity that might have a negative impact on the environment. Socio-economic activities have already created enormous environmental imbalances and population growth continues to contribute towards the depletion of natural resources. This has led to: Global warming. Climate change. Loss of biodiversity. Ocean acidification. … Read more

A collection of stone artefacts in a museum

Using segmentation methods to understand your audience

1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more

Hand holding mobile phone taking photo of cliffs and seascape

How do I gain permission to use other people’s material in my open licensed asset?

1. What is an open licensed asset? This guide is to help you and your heritage organisation navigate through the process of gaining permission from other people to include their copyright material in your open licensed asset. Open licensed assets are types of creative content which are made available for everyone to freely use, share … Read more

A woman's face and shoulders overlaid with a stream of data

What is visitor data and how do I collect it when I don’t have a ticketing or ‘Customer Relationship Management’ (CRM) system?

1. Why is visitor data important? Visitor data is, or should be, the beating heart of the organisation. Why? Because without it you don’t really know who your visitors are, where they come from and how they interact or engage with you (or not) and as a result how will you keep them informed and … Read more

Arts Adventurers: finding and creating community advocates to support marketing and data collection

A useful guide by Creative Scene sharing their work on creating community ambassadors to increase audiences from segments of lower engagement, build audience capacity at neighbourhood venues and increase data collection at events.