Optimizing the online experience
An abstract from a Spektrix Insights report that focuses on optimizing the online experience. Spektrix is a Pioneer Sponsor of A New Adventure, AMA Conference 2022.
Resources tagged with CRM
What is visitor data and how do I collect it when I don’t have a ticketing or ‘Customer Relationship Management’ (CRM) system?
1. Why is visitor data important? Visitor data is, or should be, the beating heart of the organisation. Why? Because without it you don’t really know who your visitors are, where they come from and how they interact or engage with you (or not) and as a result how will you keep them informed and … Read more
What is ‘Customer Relationship Management’ (CRM) and how can it benefit my heritage organisation?
1. Introduction So what is Customer Relationship Management (CRM), what does it stand for and why does it matter? First I’d like to debunk the myth that CRM is just about technology – it’s not it’s a philosophy. Of course technology such as a CRM system can support the strategy but as this popular definition … Read more
Video: How to develop an effective customer relationship management (CRM) strategy
This masterclass is broken down into four recordings: Session 1: What is CRM and how can it help your organisation? This recording is 25 minutes in length. Session 2: How to develop a CRM strategy This recording is 48 minutes in length Session 3: Getting the most out of your CRM system This recording is 24 minutes in … Read more
5 ways a CRM can boost your biz and build your audience
Helen Dunnett, Director, Helen Dunnett Consulting shares five ways a Customer Relationship Management system (CRM) can build your audience. Includes advice on avoiding costly mistakes, understanding your goals, choosing the right system, simplifying processes and engagement.
Getting started with CRM — how to develop an effective CRM strategy
CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the … Read more
Shakespeare’s Globe – the journey towards a CRM strategy
Follow the journey of Shakespeare’s Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.
Customer service as competitive advantage
US-based arts marketing blogger (and Managing Director of Milwaukee Repertory Theater) Chad Bauman goes back to basics to remind us of the importance of good customer service, offering some simple yet ‘outside the box’ ideas on how to go one step further to ensure your customers have the best experience they possibly can; and proving … Read more
Customer-centred strategies
In this short article Jim Rosenberg, National Arts Strategies (USA), promotes customer-centred strategies as the way forward for arts organisations. He argues that an ‘ingrained’ fear of ‘pandering’ to customers could be holding arts organisations back and stresses that what audiences today seek is not necessarily very far from what many arts organisations strive to … Read more
Developing a visitor base and growing participation
What can be done to improve the capabilities of arts organisations to both develop a strong and sustained customer/visitor base and build participation in the arts? This report examines how organisations can understand the motivations of our audiences and customers, and develop skills to create and maintain a customer base. It also considers participation and … Read more