1. Why is visitor data important? Visitor data is, or should be, the beating heart of the organisation. Why? Because without it you don’t really know who your visitors are, where they come from and how they interact or engage with you (or not) and as a result how will you keep them informed and … Read more
1. Introduction So what is Customer Relationship Management (CRM), what does it stand for and why does it matter? First I’d like to debunk the myth that CRM is just about technology – it’s not it’s a philosophy. Of course technology such as a CRM system can support the strategy but as this popular definition … Read more
This masterclass is broken down into four recordings: Session 1: What is CRM and how can it help your organisation? This recording is 25 minutes in length. Session 2: How to develop a CRM strategy This recording is 48 minutes in length Session 3: Getting the most out of your CRM system This recording is 24 minutes in … Read more