1. Introduction So what is Customer Relationship Management (CRM), what does it stand for and why does it matter? First I’d like to debunk the myth that CRM is just about technology – it’s not it’s a philosophy. Of course technology such as a CRM system can support the strategy but as this popular definition … Read more
Resources tagged with customer journey
Every experience that your audience has with your organisation will shape their opinion of you and your services. Wired Canvas takes us through the main touchpoints to consider with tips and templates.
Freshworks CRM take us through a step-by-step guide to mapping customer journeys on your website.