What would it mean to you if you could double the number of people your organisation was able to meaningfully engage with? Revive your database with GDPR and Legitimate Interest with this whitepaper by Ticketsolve.
1. What are ‘ethical considerations’? Ethical considerations are an attempt to ensure that information about an individual is processed lawfully, fairly and in a transparent manner. This is an increasingly common concern as any area of cultural heritage may include personal, confidential and sensitive data which provides valuable historiographical or contextual information for understanding the … Read more
How the launch of a new venue, The Box in Plymouth, paved the way for a meaningful, long-term relationship with their community.
In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.
1. Why is visitor data important? Visitor data is, or should be, the beating heart of the organisation. Why? Because without it you don’t really know who your visitors are, where they come from and how they interact or engage with you (or not) and as a result how will you keep them informed and … Read more
TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.
An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.
By now, you may have heard that GDPR is on the way, and have the nagging feeling that you probably should do something about it… Audience development agency Thrive share their quick and easy guide to what you need to know to get started.
When thinking and talking about a CRM strategy don’t just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.
This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and … Read more